React to WordPress Migration: Urumi.AI unlocked publishing control and scalability

About Urumi.AI

Urumi.AI is redefining WooCommerce for the AI era. Their platform equips online merchants with enterprise-grade infrastructure, AI-driven development tools, and auto-scaling capabilities that guarantee 99.99% uptime — even during peak sales events, making their journey a prime example of React to WordPress Migration SEO scalability.

With intelligent deployment management, natural language plugin/theme creation, and continuous AI monitoring, Urumi.AI empowers businesses of all sizes to scale effortlessly.

But as their own digital presence grew, their website was holding them back.

The Challenge

When Urumi.AI launched, speed to market was critical. The team built a React-based website to get online quickly. While it served its purpose at launch, the setup soon created barriers to growth:

• Rigid content management – Marketing and content teams couldn’t easily update or publish pages without developer support.
• Limited SEO capabilities – The React setup restricted the SEO team’s ability to optimize content. This led to missed opportunities for organic growth.
• Design inconsistencies – Without a scalable design system, the brand identity felt fragmented across pages.
• Scalability issues – Evolving the site required constant developer intervention, limiting agility.

Urumi.AI’s website, once an enabler, had become a bottleneck. To support their rapid growth and marketing ambitions, they needed a platform that was flexible, scalable, and SEO-friendly.

The Solution: Migrating to WordPress with Full Site Editing

To unlock scalability and marketing freedom, we partnered with Urumi.AI to re-platform their website from React to WordPress Migration. Specifically, we used Full Site Editing (FSE) to build a modern, performance-driven site that’s intentionally tailored for growth. As a result, the new platform empowers their team with greater flexibility and long-term potential.

The Migration Process

We approached the project in structured phases to guarantee a smooth and risk-free migration:

Discovery & Planning

• Identified mission-critical pages, assets, and features.
• Aligned with marketing, SEO, and development teams on goals.

Custom Theme Development

• Built a scalable WordPress FSE theme.
• Introduced a modular design system for brand consistency.

Page Setup & Conversion Improvement

• Recreated high-value pages with storytelling and conversion in mind.
• Designed layouts optimized for user journeys.

Migration & Content Transition

• Migrated content and functionality from React into the WordPress Block Editor.
• Empowered content teams with intuitive editing capabilities.

Performance & SEO Enhancement

• Implemented best practices for site speed, indexing, and visibility.
• Laid a strong foundation for long-term SEO growth.

The Result

The migration transformed Urumi.AI’s website into a marketing-friendly, performance-optimized growth engine.

Key Outcomes:

• 🚀 Ease of content management – Marketing teams can now publish, update, and test campaigns independently.
• 🔍 SEO-ready foundation – Improved search engine visibility and measurable organic traffic growth.
• ⚡ Optimized performance – Faster load times and a more reliable user experience.
• 🎨 Scalable design system – A cohesive, future-proof brand identity across all pages.
• 📈 Marketing agility – Reduced reliance on developers, enabling faster go-to-market execution.

The Impact

Urumi.AI’s new website is no longer just a digital brochure — instead, it’s a scalable growth platform. Moreover, with WordPress FSE, they now have the agility to support their marketing initiatives more effectively. Additionally, they have established a solid technical foundation for SEO growth. Furthermore, they deliver the performance their customers expect, ensuring a seamless user experience.

As a result, this strategic migration has positioned Urumi.AI for long-term scalability. Consequently, it enables their team to focus on driving innovation and market leadership. Most importantly, they no longer battle technical limitations; instead, they channel their energy into strategic growth.

Conclusion

React to WordPress Migration with Full Site Editing, Urumi.AI:

• Unlocked flexibility for marketing and SEO teams.
• Gained a performance-driven, scalable website aligned with growth.
• Future-proofed their digital presence with a cohesive design system.

For fast-growing businesses, this case study highlights a critical truth. The right platform isn’t just about speed to launch. It’s about scalability, agility, and long-term growth.

👉 If your current website is limiting your marketing, it is time to rethink your digital foundation. If it hampers your marketing and SEO, consider a new approach. If scalability is an issue, revisit your digital setup.

We help high-growth companies migrate, scale, and future-proof their digital presence.