Marksman Healthcare: Migration from Visual Composer to WordPress Block Editor

Marksman Healthcare, a leading consultancy specialising in Health Economics and Outcomes Research (HEOR) and Real World Evidence (RWE), provides expert solutions that optimize the value of medicines and health technologies. Their website serves as a comprehensive hub, showcasing services, publications, case studies, and educational programs. As the company expanded, the existing website could no longer support its dynamic content and evolving needs. To address these limitations, we implemented an Migration to WordPress Block Editor, overhauling the website to ensure it aligned with their growing demands and offered long-term scalability.

Challenge

Marksman Healthcare’s previous website, while functional, presented several challenges. Managing and updating dynamic content, such as blogs, publications, case studies, and key highlights, was more difficult than necessary. The website relied on Visual Composer, which made frequent updates time-consuming. Additionally, the page builder lacked a better editing experience compared to the Block Editor, further hindering efficiency.

The primary challenge was to create a platform that offered greater dynamism and flexibility. Specifically, the new system needed to allow the team to update content faster and with ease. This would improve overall workflow and help Marksman Healthcare stay agile in a fast-paced environment.

Solution

We migrated Marksman Healthcare’s website from Visual Composer to WordPress’s Block Editor to address these challenges. By leveraging Full Site Editing (FSE) capabilities, we provided the team with greater flexibility and ease of use, significantly improving the content management experience. One key improvement was the introduction of custom post types for publications, case studies, and key highlights. This change allowed the Marksman team to quickly identify and update specific content sections, reducing confusion and improving efficiency.

Additionally, we developed a custom Block Theme tailored to Marksman Healthcare’s needs. This new theme not only offered better control over the design but also reduced reliance on third-party plugins, which had previously slowed the site down. As a result, the new theme streamlined the website architecture and improved its performance.

Moreover, we focused on optimising the website for faster load times and better responsiveness. This was crucial for both SEO and user experience. We also introduced custom blocks, such as a custom Slider Block, which further optimised performance, making the site more efficient and reliable.

Better Editing Experience after Migration to WordPress Block Editor

The migration to wordpress block editor greatly enhanced the editing experience. Unlike the previous Visual Composer setup, which was cumbersome and difficult to navigate, the Block Editor offers a clean, WYSIWYG (What You See Is What You Get) environment. Consequently, the Marksman team can now visualize content as they edit, making content creation and management much easier. The intuitive interface has empowered the team to work more efficiently, providing them with greater control over content updates.

Editing Comparison

Cutting Down Plugins

Another significant improvement involved reducing the reliance on plugins. The old website heavily depended on Visual Composer and several third-party plugins, complicating site management and negatively affecting performance. However, by migrating to the Block Editor, much of this functionality was integrated into the core editor. This allowed us to reduce plugin usage by 75%, which streamlined the website’s architecture, enhanced performance and boosted load times.

Improved Performance

The migration to wordpress block editor gave Marksman Healthcare much more control over the website’s performance. By reducing plugin dependence and using a custom Block Theme, we were able to optimize the site’s load speed. As a result, the website now loads faster, runs more smoothly, and is more responsive. These improvements enhance both the user experience and SEO performance. Furthermore, the custom blocks, including a custom slider, contributed to the site’s improved functionality, resulting in a leaner, more efficient website that meets Marksman Healthcare’s content management needs.

Lighthouse Report after Migration to WordPress Block Editor

Mobile

Desktop

Conclusion

In conclusion, the migration to wordpress block editor successfully addressed Marksman Healthcare’s content management challenges. The team can now update content more efficiently, with greater flexibility and control over the website’s performance. The new site, with custom post types, a tailored Block Theme, and fewer plugin dependencies, is better equipped to handle Marksman Healthcare’s evolving content strategy. With faster load times and improved responsiveness, the website is now primed for future growth and enhanced user engagement.

Ready to unlock the full potential of the WordPress Block Editor and transform your publishing workflow Our team can guide you through a seamless migration to WordPress, tailored to your unique needs. Schedule a call with us today, and let’s explore how we can elevate your website together!