Sandiva Skincare was driving strong paid traffic to their website, but visitors were abandoning their carts right at the finish line. We used behavioral data to uncover the root cause. By executing a strategic website redesign and refining the editorial flow, we turned a fragmented mobile journey into a clear path to purchase. This structural overhaul drove a 41 percent lift in mobile conversion rates and reduced cart abandonment by 28 percent, building a highly profitable foundation for their marketing spend.
+41%
Mobile conversion lift
-28%
Cart abandonment
+64%
Checkout completion
About Sandiva Skincare
Sandiva Skincare is an Indian direct to consumer brand that blends traditional ingredients like sandalwood with modern science. Their portfolio focuses heavily on sun protection and skincare routines designed specifically for Indian skin tones. As the brand began investing heavily in performance marketing to scale their online sales, they quickly realized that driving traffic was only half the battle.
High Traffic, Untapped Sales
Sandiva was running active ad campaigns and receiving consistent, high quality traffic. People were clicking the ads, browsing products, and adding items to their carts. But the journey abruptly stopped there. Very few of these browsing sessions were turning into actual purchases. Despite a growing ad spend, the return on investment remained lower than anticipated. The goal was straightforward. We needed to optimize the conversion rate before the client committed more budget to ads.
Diagnose Before Prescribing
Instead of guessing, we looked at the data to find the exact moment users were leaving the site. The client already had the right tracking tools in place, so our focus was on extracting insights from their existing analytics.
The data told a clear story. Google Analytics showed that the vast majority of their traffic came from mobile devices. Google Ads confirmed that the campaigns were successfully targeting the right people with high purchase intent. The audience and the ads were highly effective. The friction was happening entirely within the website experience.
When we reviewed session recordings and heatmaps, the root cause became obvious. Users wanted to buy, but the existing mobile website layout was creating unintended friction. Complex navigation, disconnected product pages, and a multi step checkout process were interrupting the purchase journey and causing visitors to drop off.
Redesigning the Website for Mobile Conversion
Armed with hard data, we executed a complete website redesign focused on capturing mobile conversions. This was not just a visual refresh. It was about creating a cohesive user journey across the live site.
A major part of this overhaul was streamlining the individual product pages. Skincare customers need to understand exactly what they are putting on their skin before they decide to buy. We restructured the product layouts to present the brand story right where the user makes a decision. We blended their educational content about ingredients directly with a clear path to purchase. By clarifying product benefits and reducing visual clutter around the buy button, we helped visitors make faster decisions without getting overwhelmed.
We also optimized the entire interface for easy thumb navigation, improved text readability, and placed clear purchase buttons at critical decision points. Finally, we completely streamlined the checkout flow, removing unnecessary steps that were previously causing shoppers to abandon their carts at the last second.
The Result
Old Single Product Page
New Single Product Page
“It was a great experience working with the team at Lubus. They were prompt, efficient, and handled the project seamlessly from start to finish. The end-to-end support, especially the knowledge transfer session, was extremely valuable and helped ensure a smooth handover.”
Arjun Santhanam
Founder
Operational Impact
By addressing the problem at the root, Sandiva Skincare aligned their paid traffic with a straightforward, highly effective buying experience. The updated website resulted in 64 percent more users successfully completing the checkout flow. We resolved the mobile usability issues that were interrupting purchases and laid a reliable foundation for scalable ad spend. Every single design choice on the new site was driven by real user behavior.
What This Means for Growing Brands
Many direct to consumer brands assume that low sales mean they are targeting the wrong audience. In reality, you can buy great traffic and still lose revenue if your website foundation and editorial flow are misaligned. This project proves that a data driven website redesign is the crucial bridge between a clicked ad and a completed transaction.